1 Temmuz 2012 Pazar

Creativity


  Creativity refers to the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. "New" may refer to the individual creator or the society or domain within which novelty occurs. "Valuable", similarly, may be defined in a variety of ways.(wikipedia)

Creativity is father of most of the disciplines like philosophy, education, technology, sociology and economics. Important point for me is that creativity is the father of Advertising and Marketing. Creative person can create new ideas new projects in Advertising and use these in Marketing to effect people. 

Advertising is a form of communication used to persuade an audience to take actions in the way adman wants. Only creative persons can continue in advertising and creativity comes from birth. Creative projects makes the idea symphatetic in the persons mind, and when you create sympathy you can reach your goal like selling. 

http://img.photobucket.com/albums/v95/kayliu/nike-just-do-it.jpg

Creative persons can work in most of the sectors and positions. Creative person for example in unexpected risky crises situation could create solutions and solve problems easily and fastly. Creative person also could be effective in persuading customers. For example creative persons could create stories about the product and customers life and this can persuade customers easily. 



We said that creativity comes from birth yes but, also there are thing that creative person can do to reach difference. Mind Mapping technique is best way to reach creative ideas. You could use mind mapping technique with writing on notebook and also there are some programs like think buzans mind mapping.

http://creativeside.files.wordpress.com/2009/08/creativeadvertisements02.jpg

 I am trying to be specialize in different areas but generally in marketing. Communication students are innovative, for example I want to have an idea for most of the sectors and jobs. I am trying to improve my knowledge, myself but improvement depends on economical conditions. I have to own my money then I will try improve my knowledge for every sector. There is saying that ''you cannot be everything for everybody'' but I am saying that I will be.

When trying to reach creativity actually we are trying to reach differency, to create something different and unique. This is related in all jobs in all parts of our life. For example Yaman Okur is the Madonna's dancer who is really creative person. In breakdance Yaman is very famous especially in Europe. What makes Yaman famous and creative, is that Yaman is different. Yaman has unique figures in breakdance. Yaman is creative person in breakdancing because he is trying to find new figures. You should check that out. http://www.youtube.com/watch?v=3UVZGMRoX1M

As we said creativity comes from birth and creative persons can work in most of the sectors not just in Advertising but also in different departments as a leader, as problem solver. In my city nobody cares about creativity, all they care is reference, thats why most of the peoples are saying that it's hard to find job for new graduates. Nobody gives a chance to young people for showing their skills.

2 yorum:

  1. Marketing is every thing..is always true. but people these days are trying to do over marketing.Marketing Job Duties

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    1. First of all thank you for your comment. These days in marketing sector people should think about ethics in marketing.

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